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86What Is a ‘Cyberdeck’: Meet Gen Z’s New DIY Obsession
Gen Z is embracing "cyberdecks," hands-on computing projects focused on personalization and creativity.
Why Catholicism is drawing in Gen Z men
A Washington Post article explores the increasing attraction of Gen Z men to Catholicism in search of truth, beauty, and relationships.
Why Catholicism is drawing in Gen Z men
Young men in their 20s and 30s are increasingly drawn to the Catholic Church, seeking truth, beauty, and relationships.
How Social Media Is Fueling Gen Z’s Sex Recession
Journalist Carter Sherman discusses her new book, exploring why Gen Z is experiencing a "sex recession," attributing it to increased isolation, self-consciousness, and fear despite being "very horny."
Why Gen Z say yes, yes, yes to sex parties
The article explores the increasing popularity of sex parties among Gen Z.
There’s No App for That
The article expresses disdain for the use of generative AI in writing, arguing that it produces inferior "slop" compared to authentic human writing.
Move Over, Gen Z. It's a Millennial Summer.
Brands are targeting millennials and their $1.1 trillion spending power by reviving 2000s nostalgia with shows like "Laguna Beach" and Jay-Z's concerts.
The Gen Z Christian Revival That Wasn’t
The article in The Atlantic discusses the claim of a Christian revival among Gen Z, arguing that data doesn't support the claim.
Low on PTO? Join the Gen Z travelers taking international 'microtrips'
Gen Z travelers are increasingly opting for international 'microtrips' lasting 24 to 72 hours to accommodate their busy schedules.
Trump is pushing Gen Z back into student loan repayments and it’s damaging their credit
A Fortune article reports that Gen Z has experienced a significant decline in credit scores, potentially due to the resumption of student loan repayments prompted by Trump administration policies.
The Sneaky-Saver Generation
An Atlantic article explores how Gen Z is saving a substantial amount of money despite perceptions of financial irresponsibility.
Gen Z religious revival claim withdrawn over ‘flawed’ YouGov survey
A claim of a Gen Z religious revival was withdrawn due to flaws in a YouGov survey. This raises questions about how accurately we measure religious trends within this generation.
Gen Z is 'giving up' on homeownership—and it's changing how they work, spend, and invest
A study indicates that Gen Z is exhibiting "financial nihilism" by giving up on home ownership, spending more than saving, working less, and making risky investments.
Aura reading is Gen Z’s latest spiritual obsession
This article discusses how aura reading, or the belief in invisible energy fields, is a metaphysical trend popular with Gen Z.
Funmaxxing: Should we all be playing more?
The article discusses the concept of "Funmaxxing" and whether making more space for fun can be a cure for burnout and feeling overwhelmed in our always-on culture.
Sprite reasserts cultural bona fides with global platform, brand refresh
Sprite is launching a global platform called "It’s That Fresh" to engage Gen Z through partnerships in music, basketball, food, fashion, and street culture.
Is the Word of the Year "Whimsy"?
This InsideHook article examines the trend of Gen Z using "whimsy" as a guiding principle in 2026 and explores what that means in practice for the internet generation.
Gen Z's Obsession With China Is About Disillusionment With Capitalism
Gen Z is reportedly expressing disillusionment with US capitalism while simultaneously appreciating aspects of China's culture and technology.
Gen Z streamers mock Conan O'Brien’s "brainrot" Oscars joke
Gen Z streamers are mocking Conan O'Brien's "brainrot" Oscars joke, which leaned heavily into TikTok slang.
Gen Z are going to the cinema more than ever, report reveals
A report from Cinema United indicates that Gen Z cinema attendance continues to rise.
Sells Like Teen Spirit
Edikted, a fashion brand targeting Gen Z and Alpha, has found success through a data-driven approach that quickly identifies trending styles and efficiently produces garments. By controlling their supply chain and focusing on digital marketing, Edikted has thrived despite competition from Shein and Temu and ongoing tariff wars.
Gen Z's negative feelings about TikTok are starting to affect their usage habits
A Harris Poll shows that Gen Z's negative feelings about TikTok are beginning to affect their usage habits. The Tubefilter article discusses this shift, with Gen Z potentially reducing their time on the platform.
The 'Six-Seven' Meme Is Over
The Atlantic mocks the "Six-Seven" meme, deriding it as a fad killed by adults. The meme's demise reflects how quickly internet culture can be co-opted and diluted.
The Great Friendship Flattening
An Atlantic article discusses how social media use, accelerated by pandemic isolation, has flattened friendship by diminishing intimacy, shared experiences, and commitment. Digital interactions often prioritize breadth over depth, hindering the development of strong, reciprocal relationships.
Can Gen Z Save Movie Theaters?
Gen Z has become the primary audience for movie theaters, driving attendance with family outings and using cinema visits for social media content. They favor PG-rated movies and contribute significantly to the box office, influencing the types of films that find success in theaters.
Religious influencers repackage Christianity for an always-online generation
A growing number of online religious influencers are reimagining Christianity for Gen Z and digitally native generations. These figures, acting as part professor and part pastor, are reaching millions of people seeking answers to modern faith questions via platforms like Instagram and YouTube.
In the murderously fun Bodies Bodies Bodies, Gen Z privilege is the first victim
The AV Club reviews "Bodies Bodies Bodies," a horror-comedy film that satirizes Gen Z privilege. The review suggests the movie is murderously fun and uses the setting of a party to make sharp observations about wealth and social dynamics.
Gen Z aren’t having kids. Give them a break
Sarah Ditum's article in *The Times* discusses the trend of Gen Z having fewer children, with only 10% having kids by age 23. The author, a geriatric millennial, expresses empathy, highlighting economic and social pressures on young adults.
Gen Z’s ‘Financial Nihilism’ Finds Outlet in Prediction Bets, Crypto
A recent survey indicates that Gen Z's feeling of being financially behind is leading them to invest in higher-risk assets such as prediction bets and cryptocurrency. This behavior is driven by a desire to rapidly catch up financially, as noted by Bloomberg.
Finance Boys Show the TikTok Generation Hitting Old-School Wall Street
The Business Insider article discusses how Gen Z is using TikTok to share financial insights and build community around Wall Street careers. It highlights the clash between the old-school, often secretive culture of finance and the transparency and accessibility promoted by TikTok.
Gen Z is already nostalgic for TikTok
A new Harris Poll indicates that Gen Z is feeling nostalgic for an earlier, less algorithmically-driven version of TikTok, even though the platform is only six years old. They report feeling "skeptical, exhausted, and nostalgic" for the old TikTok experience, and are spending more time on YouTube.
The Young Women Leaving the New Right
The article discusses young women who are leaving the MAGA movement, citing its shift from protecting women to demanding submission and its perceived cruelty. These "female defectors" express disillusionment with the movement's values and treatment of women.
The People Who Shun Super-Popular Pop Culture
The author describes a personal aversion to engaging with pop culture that is excessively hyped. This resistance is framed as a deliberate choice to seek out more niche or less mainstream forms of entertainment and media.
Gen Z May Be 'Over' TikTok, Report Finds 03/10/2026
A report indicates that Gen Z may be losing interest in TikTok. No specific data or methodology from the report are detailed in the article.
Nepal's Gen Z Used TikTok and Discord to Win a Historic Election
The election of rapper Balen Shah as mayor of Kathmandu was significantly influenced by Gen Z voters using TikTok and Discord to organize and spread his message. The platforms' algorithms played a key role in shaping the election outcome, according to Aaradhyaa Gyawali.
Video Gen Z turns to 'grandma hobbies' to fight screen time
ABC News profiles Gen Z individuals who are turning to "grandma hobbies" like knitting, crocheting, and gardening to disconnect from screens and find fulfillment in old-school activities. The segment highlights the appeal of these activities as a way to de-stress and engage in tactile, creative pursuits.
Gen Z Is Trying to Log Their Way Out of Doomscrolling
Some Gen Z individuals are combating doomscrolling by meticulously tracking their media consumption. This practice aims to promote more intentional and mindful usage of their time and attention.
China’s Gen Z Day Traders Trust in Chatbots and Move Markets
Chinese Gen Z day traders are increasingly using AI chatbots for stock trading, driving significant investment growth in China's economy. This cohort trusts AI-driven insights to pick high-growth equities, influencing market trends in the world's second-largest economy.
Gen Z has turned to running marathons as part of analog push, and it’s bad news for luxury brands
Gen Z is embracing marathons as a status symbol, part of a larger "analog push." According to the article, this trend poses a challenge for luxury brands as younger consumers shift toward experiences and authentic activities.
‘Generational shift’: UK gyms busier than ever as gen Zers ditch pub for pilates
UK gyms are experiencing a surge in membership, reaching 11.5 million, driven by Gen Z's shift towards health-consciousness. Young people are increasingly choosing activities like Pilates over traditional pub culture, citing both fitness and the social aspect as key factors.
Gen Z and millennials are drinking less. The reasons go beyond health.
Gen Z and millennials are drinking less alcohol and prioritizing fitness, according to a USA Today report. This shift is driven by concerns beyond just health, including social media trends and a desire for authentic experiences.
Gen Z males twice as likely as baby boomers to believe wives should obey husbands
A global survey indicates that Gen Z males are twice as likely as baby boomers to agree that wives should obey their husbands. The survey highlights that younger men hold more traditional views on gender roles compared to older generations.
Using TikTok as a Search Engine
The article discusses the increasing use of TikTok as a search engine by consumers and small businesses in the US. It explores how this trend impacts marketing strategies, particularly for Gen Z, and suggests businesses optimize content for TikTok's algorithm to improve visibility.
Young Americans joke about a potential draft with The Village People's "In The Navy"
Gen Z is using The Village People's song "In The Navy" on TikTok to joke about a potential draft, following news of attacks in Iran. The song has become a popular lip-sync sound on the platform.
‘Boy kibble’: why are young men turning to dog food for meal inspiration?
A growing trend among young men involves using dog food as "meal inspiration," with some suggesting that it is an antidote to toxic masculinity. Commenters have claimed that the trend could be an antidote to toxic masculinity.
Match Group COO out, as dating apps struggle to connect with Gen Z
Match Group is eliminating the COO role as CEO Spencer Rascoff has been directly managing operations. This change comes as dating apps are reportedly struggling to connect with Gen Z.
How Gen Z ‘corporate girlies’ took over TikTok
A growing trend on TikTok sees young, white-collar workers, dubbed "corporate girlies," showcasing their enthusiasm for office life and financial stability, a stark contrast to the "quiet quitting" trend of the previous year. These Gen Z employees share glimpses into their work routines, office outfits, and corporate culture, embracing the traditional 9-to-5 grind.
How Coach cocreated a campaign with Gen Z communities around the world
Coach's Chief Marketing Officer, Joon Silverstein, discusses the brand's "Explore Your Story" campaign. The campaign aims to connect with Gen Z by cocreating content with online communities worldwide, highlighting the luxury brand's shift towards social-first marketing.
Why beauty brands are giving Gen Alpha equity
Evereden, a beauty brand, is giving equity to three Gen Alpha creators aged 14, 15, and 17 through its new Generation E program. Nudestix previously implemented "CSOP" (celebrity stock option plans) in 2022, but Evereden's initiative appears to be among the first to give equity to creators this young.
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The article discusses the appeal of the discontinued Nintendo DS for Gen Z, portraying it as a symbol of a simpler, more innocent time. It frames the device as representing a 'back-to-nature state of innocence' for the generation.
“It turns out” « the jsomers.net blog
The blog post is a collection of various observations and thoughts on recent trends and events. These include discussions on Substack's success, K-Pop's appeal to Gen Z, and insights into social media dynamics, AI's progression, and cultural shifts.
A Y2K Bedroom in 2026? The “Nestalgic” Trend Taking Over GenZennial Decor
Architectural Digest explores the "nestalgic" trend in Gen Z and millennial decor, where individuals are redesigning their spaces to resemble their childhood Y2K bedrooms. The trend involves incorporating nostalgic elements like Chad Michael Murray posters and other relics from the early 2000s.
"Bops" Are Replacing Influencers, and Upper East Side Moms Aren't Happy About It
The Air Mail article discusses the emergence of "Bops," OnlyFans creators who project glamour on social media, and are gaining popularity with Upper East Side daughters. This trend is causing concern among parents, as these "Bops" are replacing traditional influencers.
How 15-Year-Old Not Your Mother's Became Teens' Favorite Haircare Brand
Not Your Mother's, owned by DeMert Brands, targets teens by introducing 25 to 30 new haircare products annually. This strategy aims to capture their attention and spending in the competitive haircare market.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
A recent survey indicates that 49% of U.S. consumers have used TikTok for search. However, the preference for TikTok over Google among Gen Z is reportedly decreasing by 50%.
Shutout At The TK Corral
Today in Tabs discusses the decline of GQ magazine due to "Gen Z sass." The piece touches on various cultural topics from TikTok to deepfake technology.
‘It’s more exciting than Tesco’: can traditional fishing lure Cornwall’s young people?
Traditional fishing in Cornwall is facing a decline, prompting initiatives to attract young people to the industry. Taster days and training programs are being offered to teenagers as an alternative to seasonal, part-time work, with the goal of revitalizing the fishing sector and providing sustainable career paths.
Logomania Didn’t Die
Logomania persists despite minimalist trends, with shoppers increasingly favoring niche brands and ironic merchandise over traditional luxury monograms. Consumers are seeking personalized, community-driven expressions through fashion, shifting the focus from status symbols to individualized style.
How Lucila Safdie Became the Go-To Brand for Internet It-Girls
Lucila Safdie has become a popular brand among internet it-girls after a pair of shorts went viral. The London designer focuses on longevity over hype by scaling a tightly coded universe through her film club and pop-ups.
Young Men Aren’t the Only Ones Struggling
An Atlantic piece argues that young women are experiencing a harder time than young men due to societal pressures and the performative nature of social media. They face competing expectations around career success, motherhood, and traditional gender roles, leading to an identity crisis.
Young Men Aren’t the Only Ones Struggling
The Atlantic article explores the identity struggles of young women, particularly within the context of social media pressures, societal expectations, and evolving gender roles. It suggests that young women may be facing even greater challenges than young men in defining their identities and navigating modern life.
Flip it and reverse it: what JFK Jr’s backwards cap signals today
The backwards baseball cap, popularized in the 1990s and once considered juvenile, is making a comeback as a Gen Z fashion statement. The trend is largely attributed to JFK Jr.'s signature style, signifying a sense of laid-back confidence.
How Carolyn Bessette-Kennedy Became a Gen-Z Icon
Carolyn Bessette-Kennedy's minimalist style from the 1990s is experiencing a resurgence among Gen Z, fueled by social media and celebrity influence. Fashion expert Molly Godfrey and "CBK: Carolyn Bessette Kennedy: A Life in Fashion" author Sunita Kumar Nair discuss her enduring appeal, focusing on timeless pieces like slip dresses and tailored separates.
Could singles wrestling be an alternative to dating apps?
A recent wrestling speed dating event in Brooklyn, hosted by Grownkid, attracted hundreds of 18 to 24-year-olds seeking an alternative to dating apps. Participants engaged in wrestling matches as a way to connect and potentially find love.
‘Staples Baddie’ went viral. Here’s what the retailer is doing about its Gen Z employee’s internet fame
A Staples employee, nicknamed 'Staples Baddie,' achieved viral fame. Staples' chief marketing officer is now weighing in on how the company is handling its unexpected in-house influencer.
Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers
American Eagle has revamped its creator program, aiming to connect with Gen Z shoppers. The new strategy led to over 900 creators signing up within the first 11 days, demonstrating the program's initial appeal.
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This Financial Times article discusses the evolution of streetwear since its explosion in the 2010s, particularly focusing on how the category has changed as its rebellious image faded.
MrBeast's company buys Gen Z-focused fintech app Step
MrBeast's company, Beast Industries, is acquiring Step, a Gen Z-focused banking app. The acquisition was announced on Monday.
Calvin Klein Is Betting on Euphoria, Rosalía and Gen Z
Calvin Klein is expanding its Euphoria fragrance line into the premium market, targeting Gen Z consumers. The brand refresh includes new ingredients and a visual language featuring Rosalía.
How ‘Dump Him’ Became a Marketing Strategy
Brands are increasingly abandoning traditional romantic narratives in favor of marketing strategies that embrace the complexities of modern relationships and individual autonomy. This shift, driven by changing consumer expectations and a desire for more authentic representation, allows brands to tap into a wider range of emotional experiences beyond the traditional couple-focused approach, thus monetizing the entire 'lifecycle of love'.
A new generation of readers embraces bell hooks’ ‘All About Love’
Bell hooks' 2000 book "All About Love" is experiencing renewed popularity, finding a new generation of readers three years after her death. The feminist text explores themes of relationships and connection, resonating with contemporary audiences.
Why Tiktok Is Obsessed With bell hooks All About Love
bell hooks' book "All About Love" has gained popularity on TikTok due to Gen Z's focus on self-improvement and intentionality in relationships. The book's themes of love as a practice, understanding childhood experiences, and prioritizing self-love resonate with the platform's users.
Burnt Hair and Soft Power: A Night Out With Evie Magazine
The Wired article details a night out with *Evie* magazine, a publication favored by the far-right that presents itself as apolitical. The publication's strategy hinges on appealing to young women through aesthetics and lifestyle content.
Blank Street Is Turning Coffee Into Cultural Currency at LFW
Blank Street, a coffee shop chain, partnered with London Fashion Week. This collaboration continues the trend of food and drink becoming a Gen Z status symbol, highlighted by other café partnerships throughout the fashion season.
TikTok's Gen Alpha Queens Are Terrifying Millennials
The Bustle article discusses the perceived tension between millennials and Gen Alpha, particularly on platforms like TikTok. The author suggests Gen Alpha's confidence and unapologetic expression are perceived as intimidating by some millennials.
Diary of a 13-Year-Old Tween Beauty CEO
The Cut profiles Coco Granderson, a 13-year-old CEO of a tween skincare brand, Yes Day. Granderson offers insights into the beauty routines and preferences of Gen Alpha girls, highlighting the growing trend of younger consumers engaging with skincare.
EBay Buys Fashion Firm Depop, Reports Robust Quarterly Results
EBay Inc. will acquire Depop, a fashion resale company popular with Gen Z, for approximately $1.2 billion. The deal is intended to help EBay attract younger shoppers and bolster its position in the competitive e-commerce landscape.
How knitting may be rewiring your brain
National Geographic explores the resurgence of "grandma hobbies" like knitting among Gen Z, highlighting the potential neuroscience-backed benefits for brain health as people age. The tactile nature of these activities may play a role in preserving cognitive function.
Tiltify's 2025 Giving Season Report Reveals How the Creator Economy Is Rebuilding Generosity with Young Donors in the Digital Age
Tiltify has released its 2025 Giving Season Report, focusing on how the creator economy is influencing generosity among young donors in the digital age. The report highlights the fundraising infrastructure platform's role in connecting creators with causes at scale.
Long-form video is the next big thing for young audiences
The article argues that young audiences are interested in long-form video content, despite the common belief that they primarily consume short-form videos like those on TikTok. It posits that there is a demand for deeper engagement and storytelling formats among this demographic.
Hollywood Pays 17-Year-Old up to $20,000 to Boost Trailers on TikTok
Hollywood studios are paying 17-year-old Amid Mohamed up to $20,000 per project to create TikTok edits that promote their movie trailers. Mohamed's company, TinyZaps, helps generate hype among younger audiences by creating engaging content that resonates with Gen Z's preferences.
The Joy Rematch: How can sports leagues increase Gen Z's joy?
A Harris Poll report, "The Joy Rematch," investigates how sports leagues can increase Gen Z's enjoyment of sports. The report offers insights on how to make sports more appealing to this demographic.
TikTok Next 2026 Trend Report
The TikTok Next 2026 Trend Report analyzes emerging trends on the platform and their potential impact on marketing and advertising strategies. The report provides insights for businesses to engage with younger audiences and leverage the platform's evolving culture.
Fallen Media
Fallen Media aims to define Gen-Z culture through articles on music, film, fashion, and social media. The site covers diverse topics ranging from looksmaxxing to Taylor Swift.
TikTok says its search engine usage rivals Google among Gen Z
TikTok is claiming that its search engine usage among Gen Z rivals Google's, hinting at a potential shift in online search behavior. This suggests that younger users are increasingly turning to TikTok for discovery and information, impacting the competitive landscape for search engine advertising.
Is 2026 the year of analogue?
A TikTok trend promoting 'going analogue' is examined by Dazed. The article questions whether the movement towards abandoning digital devices and embracing offline experiences represents a genuine generational shift or just another fleeting fad.